Every business has it, only some are actually aware of it - and still it is one of the most impactful drivers of purchase decision. We are Talking BRAND Experience - it reflects the character of a business and adds the emotional value to the functional elements of a product or service. Be aware - Purchase is driven by emotions and justified by facts. Make sure your clearly defined values and visuals are vivid experiences along all relevant touchpoints.
built around your business and designed towards your customers. In order to scale your business, we need to understand it. Deep diving, brand focused market analysis allows us to position your brand desireable for customer whilst being distinguishable from competitor. Let´s figure out where and how to communicate your brand identity to reach the intended brand image, converting prospects into clients and clients into fans.
Significant brand design seamlessly underlines the functional Benefits of the brand. In other words it visually supports your values.
It may seems simple and incomplex - and it actually is. But simple doesnt mean easy. You have to stick to the plan every single step of the way in order to master simplicity. Continious Consistency is the shortcode. Everyone has to ride the same wave, in sync, well aware on why the brand matters and how it is represented throughout all existing touchpoints, and beyond.
In order to make well informed decisions on behalf of your brand we developed our 10 step brand management game plan.
Check yourself before your wreck yourself. Strategies should always be build on fundamental research and analysis. Within our market analysis we view the 5 essential corner stones of any Market. We work ourself from inside out. Starting with your company and its clients, going over Competitor and Collaborators far out to the surrounding climate. All this through the eyes of highly skilled brand strategists and designers as well as social media managers and idea giver. Yes, there is people being paid for just giving ideas.
Together with you and your elected (switching word glitch) as a team we reach a unified understanding of your current market situation and the measures to be taken. Depending on the results of our market analysis the length and focus topics will vary. Usually it takes two full days to set the frame for a brand strategy project.
Enchanced information extracted of the brand workshop and our market research put into actionable advice. It will result in the form of a brand book - Your Brand Steering Book. And since brands are a very dynamic and vivid appearence - their steeering books are obviously digital and interactive.
Next to the brand fitting values & words your company will also have to signigicatly impress via visual expression. Starting with the logo and its derived stationary you will find the guidelines to visually express the company on every relevant touchpoint within the brand steering book. Significatnly recognisable repitition is key to become an option and to stay relevant within the mind of your (potential) customers.
Making the Corporate Identitiy and its Design come alive is practised by producing the corporate communictian assets obeying the brand steering book to constantly be conisitent within our significantly recognisable brand communication.
At the right time, in the right place, with the right message heard by the right people. Again starting from within. Getting to know who is already buying, liking or even loving you helps to understand the target audience, optimise the product and find more people like the ones who already bought your products. Once the brand fitting and customer audience orientated campaigns have been developed and designed, the budgets have to be allocated across the different platforms and their precisely defined audiences.
Let the games begin. After all the strategyzing it´s finally time to see how educated our guessing has been and validate our assumptions. Money will be spent slowly until there is visible tracktion. As soon as we have proof of market we will scale it up to the boarder of effectiveness.
The indentification, quantification and qualification of brand-, product mentions or industry specific and trending keywords is a very strong tool to stay ahead of the game. It is especially useful for taking decisions on product development and customer satisfaction. It also helps to spot user posts in order to fuel the good news or prevent potential reputational damage from spreading.
Healthy brand growth as well as sustainable progress within your customer base is the result of attentive spectation, timely and adequate reaction achieved via continiously consistent brand communication throughout all touchpoints.
Keeping track is one thing. Tracking the kept and understanding why things are moving in whatever direction is key to keep steering the ship the way you want it to go through the foggy climate of your marekt. We are deeply interested in your understanding of our work and its effects within the different fields of your business. That is why we will constantly share our findings in our actionable interpreted reports.
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A One-Pager with two sides. One side with your current Status in Comparison to your industry benchmarks reagarding Web Appearance, Your Google Ranking and Social Standing. On the other side there will be actionable advise as well as offered actions to further optimise your online touchpoints.
After you gave us your URL our Junior brand managers will dive into your digital brand presence. The findings will be forwarded to one of our senior brand managers who will prepare the final paper for the free consultation.
Once your Report is ready you will receive a conformation Email with the option to book your free consultation or directly download the report.
We get back to you within 3 business days.
We are very convinced of our capabilities and want to give u a little apetizer to make you see the opportunity in the digital marketing world.